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Cannabis Consumers in America: Dynamics Shaping Normalization

Why this matters to you: According to our latest report, Cannabis Consumers in America: Dynamics Shaping Normalization, consumers are increasingly integrating cannabis into their daily lives in novel ways. The report findings highlight how accelerating social acceptance is defining a new, mainstream cannabis culture as legal markets expand across the country:

• Nearly half (46%) of consumers surveyed report using cannabis daily as product options increase with more convenient, discreet, and precise consumption methods.
• With an estimated $97 billion in U.S. legal and illicit sales in 2021, cannabis consumer spending now exceeds spirits ($86 billion), validating the vast market opportunity.
• The curiosity of consumers to try new forms of cannabis is fueling product innovation and highlights the importance of targeted brand and loyalty strategies

What you will learn: Our experts will discuss new findings on the increasingly nuanced behaviors of cannabis consumers including evolving attitudes, product preferences, and consumer behaviors shaping the retail landscape.

May 11, 2022 03:00 PM in Eastern Time (US and Canada)